Emerging Trends From the Annual âSvenskarna och internet 2024â report
đ„ The annual Svenskarna och internet 2024 report from the Internet Foundation was published today â a must-read to dive into for trendspotting.
Read my five key takeaways and some reflections:
Digital exclusion: Despite 95% of Swedes using the internet daily, 32% of those over 75 years old remain outside the digital society. It's crucial to ensure that products and services reach all demographics, including older users, by investing in digital education and user-friendly technology. This strengthens both our customer base and social responsibility.
Need for digital support: 43% of internet-using seniors need help with services like security and BankID, compared to only 12% of younger users. Can we offer simpler and more accessible digital solutions to boost satisfaction and loyalty among older customers?
Social media and mental health: With 40% of users feeling they waste time and 20% of young women feeling less attractive, there's an increasing need for responsible management of social media. How can we contribute to reducing negative mental health impacts and instead foster positive engagement?
Facial recognition and privacy concerns: With 70% of Swedes supporting facial recognition but rising concerns over privacy, those of us working on strategic issues in boards may face a delicate balance. We may need to lead in implementing technology that enhances security while also protecting user privacy and building trust.
Digital payments â a necessity, not a choice: 88% of Swedes use Swish and 92% use mobile BankID. It will be interesting to see where Vips fits into this space.
An exciting tho somewhat nerdy, start to the week. For boards, it's all about staying ahead by acting on these insights. By making strategic decisions that address these challenges, companies can not only secure their market position but also enhance their social responsibility... đ
